The world of mobile ecommerce is evolving at a rapid pace, with an increasing number of shoppers gravitating towards their smartphones. Failing to adopt a mobile-first mindset means potentially missing out major sales. While the development of a fully custom native app can be an expensive step, there's a more cost-effective alternative available. By leveraging a third-party mobile app builder like MobiLoud, you can create a fully-functional, high-quality Hut Group mobile app that enhances the shopping experience for your customers.
Keep reading to learn more about this opportunity.
In 2022, the mobile sector accounted for more than 72% of the total market share in the ecommerce industry, indicating a significant growth from just above 52% within a span of five years.
This trend aligns with the overall pattern of mobile internet usage, which has been steadily increasing each year. At present, mobile devices hold a market share of over 50% when compared to desktop and tablet devices.
Furthermore, it has been observed that 15% of Americans rely exclusively on smartphones for accessing the internet. This highlights the emerging future of ecommerce, with a customer base that not only prioritizes mobile devices but relies solely on them.
While optimizing your website for mobile is a crucial starting point, it is no longer sufficient. Mobile apps provide a superior user experience on mobile devices, resulting in improvements across various vital metrics, including:
Further benefit analysis indicates that individuals who utilize ecommerce mobile apps are twice as inclined to revisit the store within a span of 30 days in comparison to those who opt for mobile browsers. Additionally, mobile apps offer the advantage of comprehensive utilization of mobile push notifications, which exhibit an high open rates and impressive click-through rates.
These apps serve as an exceptional means to foster a dedicated customer base that respects and shows loyalty to your brand. So what are you waiting for? The Hut Group mobile app can bring tremendous benefits to your business.
Launching a mobile application directly from The Hut Group is not possible. This platform is specifically designed for web-based stores. However, to create a mobile app using The Hut Group, you will require additional solutions to bridge this gap, such as:
With the help of one of the methods discussed above, you can conveniently turn your The Hut Group store into a mobile application.
Even so, most store owners should disregard the third option of hiring developers to create native apps. The primary reason for this is the high cost of mobile app development. Building a native app can cost anywhere from $20,000 to $150,000, and this estimate doesn't cover the cost of launching apps for both Android and iOS, which is strongly advised.
Building an app is a time-consuming, intricate, and costly process to begin with. It gets more complicated when your developers have to develop an API and link the back end of your apps to your The Hut Group store.
It's unlikely that your budget would suffice for these expenses, not to mention the yearly costs of app maintenance.
Most people tend to overlook the recurring annual expenses that arise from launching an app. The regular upkeep and maintenance, including operating system updates, The Hut Group updates, bug fixes, and the implementation of new features and enhancements, typically account for approximately 15-20% of the initial cost each year.
In fact, the costs could be even higher. During the launch of their apps, David Cost from Rainbow Apparel conducted thorough research and discovered that the yearly expenses could amount to as much as a million dollars.
"If we had unlimited time and financial resources, we would likely opt for a custom native app. However, the annual maintenance cost alone would range from half a million to a million dollars."
David Cost, VP of Marketing, Rainbow Apparel
Let's take a conservative estimate of $150,000 for building apps for both mobile platforms. Based on this estimate, the projected annual cost for updates and maintenance would be around $30,000.
For most store owners, this amount exceeds their budgetary limits. Furthermore, the management of multiple platforms moving forward, in addition to the website, can be an overwhelming challenge. It triples the workload required whenever modifications to the site are desired, unnecessarily complicating the workflow.
The ideal choice is to transform your online store on The Hut Group into an app using a mobile app builder.
A mobile app builder designed for The Hut Group will convert your existing website into a mobile app that provides a native-like experience for users. In a short amount of time, you will be up and running on their devat their fingertips. They can effortlessly download and install this app on their mobile devices.
The most reliable mobile app builders provide a mobile application that encompasses around 90-95% of the functionalities available in a native app. Furthermore, they offer affordability and a simplified process. However, it is important to be aware that not all choices in the market are suitable for building high-traffic, top-quality mobile apps that represent your brand effectively.
If you're a major brand with ample resources available, you may be willing to put those toward a full app build like the third option above. But most of us either don't fall into that category, or simply don't want to allocate so many funds to one place.
In this case, MobiLoud provides the most effective way to build an app. It's straightforward, affordable, and efficient. And we'll make sure maintaining your apps is much cheaper and easier in the long term.
Here's the step-by-step process:
There are two ways to get started:
In either scenario, you'll see that the MobiLoud app builder takes care of approximately 90% of the work required to create your app if your site is optimized for mobile devices.
If you require assistance with optimizing your site, we can start there - no problem! This step is crucial to ensure a smooth and seamless process.
Once you're all ready to start the application building process, go and sign up for MobiLoud!
You'll collaborate with our team to customize and design your app. Since most of the groundwork has already been completed in step one, there's no need to start from scratch. Just a few tweaks are needed to make your app look and feel like a native app.
Once design is approved, we'll take charge of building your mobile app. Don't worry about having any coding expertise, our team handles all things technical.
If you prefer to be even less involved with the ins and outs of the process, our full-service package is available. It covers everything required to configure, design, and publish your app, providing you with a seamless experience.
Don't worry about any secret contracts or long-term obligations, all our plans follow a 60-day refund policy if you aren't satisfied.
When your app is fully built, it's time to prepare for its public launch. Having a well-crafted strategy is vital to attract users to download your app.
We offer a variety of assets to assist in promoting your app, including resources for app store descriptions, launch announcements for your website and email subscribers, press releases, and more. Furthermore, you can activate additional features at no extra expense, such as smart app banners and exclusive app discounts, to incentivize your existing customers to use the app for their shopping needs.
Lastly, we'll launch your apps on the Apple App Store and Google Play Store.
The procedure for submitting apps to these app stores is widely known for its complexity, particularly for those who are new to app ownership and development. However, we have substantial experience in this field, having successfully navigated it on multiple occasions.
Our team takes care of the entire app submission process with Apple and Google. We provide a 100% guarantee of app approval and handle multiple submissions if needed. We also offer recommendations and implement any necessary changes. You don't have to do anything.
Once your app listings are live, you can officially start generating downloads and feel proud to have your very own Hut Group mobile app.
The mobile revolution is making a huge impact on the ecommerce industry. Most of your revenue these days likely comes from mobile users. If not, you should expect it to soon.
To keep up, your The Hut Group store needs more than just a mobile-friendly website. Your own branded app will work wonders to maximize your earnings from mobile users.
The good news is making your The Hut Group store into a mobile app is easier and cheaper with strategic partners like MobiLoud. Instead of spending a fortune on mobile developers, MobiLoud offers an affordable and user-friendly solution.
We'll leave you with these key takeaways of using MobiLoud's The Hut Group app builder:
This simple MobiLoud app builder allows you to launch your own shopping apps to keep a competitive edge with the biggest brands in the app stores.
Contact us now to learn more about how our team can help you launch an app for your The Hut Group store! Book a personalized demo for free, and one of our app experts will provide you with a step-by-step walkthrough.