As the popularity of mobile shopping continues to surge, more and more individuals are choosing to make purchases through their smartphones. Overlooking the mobile-first approach means disregarding a significant part of your customer base.
While the development of a fully customized native app can be pricey, there is another option to explore. By making use of a mobile app builder, you can easily build a fully functional and top-notch mobile app for your NetSuite eCommerce store without exceeding your budget.
Keep reading to discover the steps steps involved in converting your NetSuite eCommerse site into a mobile app.
Mobile's market share in ecommerce has exceeded 72%, rising from just over 52% within a span of five years.
Mobile now possesses a market share exceeding 50% in contrast to desktop and tablet.
In addtion to this, 15% of Americans now solely rely on smartphones for internet access. This means that they exclusively use their mobile devices for browsing the internet, pointing towards the future of ecommerce, with customers who are not just mobile-first but also mobile-only.
Optimizing your website for mobile is just the beginning; it has its limitations. Mobile apps deliver a superior user experience, resulting in improvements in various key metrics, including:
One of the key advantages of having an app is being able to use push notifications, which boast an average open rate of 20% and a click-through rate of 28%. They're a great tool to build and retain a loyal customer base.
Although it is not necessary to convert your NetSuite eCommerce store into a mobile app, the potential benefits for your business are substantial.
NetSuite eCommerce's features and uses are geared towards webstores, which means you cannot directly publish a mobile app through NetSuite eCommerce. To build a mobile app using NetSuite eCommerce, you'll need add-on resources to make the connection.
Here are some alternatives:
You have the option to transform a NetSuite eCommerce store into an app using one of the methods mentioned above.
But, it's recommended that most store owners steer clear of the third option of enlisting developers to build native applications. The main reason for this is the significant expense involved in mobile app development. Creating a native app alone can amount to anywhere between $30,000 and $150,000. And bear in mind, this cost applies to just one operating system. To release apps for both Android and iOS (which is highly advisable), you would need to double this cost.
Developing an app is a time-consuming, complex, and costly process to begin with. It becomes even more challenging when your developers need to create an API and establish a connection between the back end of your apps and your NetSuite eCommerce store.
Considering budget constraints, it is likely that you may not have the financial resources for such an undertaking. And that's not even taking into account the annual costs involved in maintaining your app.
A lot of people overlook the ongoing costs associated with launching an app. The maintenance and upkeep, including OS updates, NetSuite eCommerce updates, bug fixes, and the addition of new features, typically amount to around 15-20% of the initial cost each year.
In fact, it could be even higher. David Cost, VP of Marketing at Rainbow Apparel, conducted thorough research when they were launching apps and found that the annual cost could reach up to a million dollars.
"If we had unlimited time and resources, we would probably opt for a custom native app, but the maintenance costs alone would range from half a million to a million dollars annually."
David Cost, VP of Marketing, Rainbow Apparel
Let's take a conservative estimate of $150,000 to develop apps for both mobile platforms. The cautious estimate for updates and maintenance comes to $30,000 per year.
For most store owners, this investment is simply too steep. Not to mention the added headache of managing multiple platforms instead of focusing solely on your website. It triples the amount of work required whenever you want to make changes to your site, needlessly complicating your workflow.
To transform your NetSuite eCommerce store into an app, it is highly advisable to make use of a reliable mobile app builder.
With the help of a NetSuite eCommerce mobile app builder, you can transform your current NetSuite eCommerce website into a mobile app that closely resembles a native app. This app can be downloaded and installed on users' mobile devices without any hassle.
The best mobile app builders offer you a mobile app that encompasses 90-95% of the capabilities you would typically find in a native app, all at a lower cost and with reduced complexities.
But it's important to remember, not all options available on the market are suitable for building high-traffic, top-notch mobile apps that enhance your brand's reputation.
Renowned brands like Nike, Target, or Zara, have the capacity to hire individuals who can develop their shopping app from scratch, using their extensive resources and budgets.
If you don't have the same capacity, MobiLoud is undoubtedly the ideal way to build your app. It's a simple, affordable, and rapid solution. Plus, ongoing app maintenance becomes much cheaper and easier.
To better understand how the process works, here's a step-by-step guide.
There are two ways to begin your journey.
Whichever option you choose, you'll realize that 90% of the work to create your app is already completed if your site is mobile-optimized.
If you need help with optimizing your site, don't hesitate to let us know. We're here to assist you! Optimizing your site is a crucial step that ensures a seamless process going forward.
If you're excited to begin, go ahead and sign up to MobiLoud now. All our plans come with a 60-day money-back guarantee, and there's no long-term commitment necessary.
Once you've signed up, our team will assist you in configuring and designing your app. Keep in mind that most of the groundwork has already been completed. You won't have to start from scratch and develop a completely new user interface. Instead, a few tweaks are all that's necessary to ensure it has the appearance and functionality of a native app.
When you're pleased with the outcome, we'll proceed with building your mobile app. All the technical aspects will be taken care of by us, so there's no need for you to have any coding skills or write code.
If you'd rather leave it to us, our team can handle the entire process from start to finish. Our comprehensive package covers all the necessary tasks to configure, design, and publish your app, ensuring that you can be completely hands-off.
After you've built your app, it's time to prepare for its grand launch. It's important to have a well-thought launch strategy to attract users and encourage them to download your app.
We provide a range of assets to support your launch, including app store descriptions, announcements for your website and email subscribers, press releases, and more.
You can also enjoy additional features at no extra charge, like intelligent app banners and app-exclusive discounts, which will entice your existing customers to make purchases through the app.
During this final step, we will launch your app on the Apple App Store and Google Play Store.
The submission process for these app stores is famously challenging, especially for first-time app owners and developers. However, we have extensive experience in this domain, having successfully gone through the process numerous times and know how to navigate its complexities.
Our dedicated team will take charge of the app submission process with Apple and Google, sparing you the trouble. With our 100% app approval guarantee, we will handle multiple submissions if necessary and offer recommendations and implement any required changes.
Once your listings are live, you can officially begin receiving downloads and enjoy all the benefits that come with having your own NetSuite eCommerce mobile app.
The mobile revolution is happening right now. Most of your revenue likely comes from mobile, and if not, it will soon become the primary source of income.
Your NetSuite eCommerce store needs more than just a website optimized for mobile devices. To maximize your revenue from mobile users, you will need your own branded app.
Transforming a NetSuite eCommerce store into a mobile app has never been easier, provided you take the right approach. Instead of spending a large sum of money on mobile developers, MobiLoud offers a highly accessible and user-friendly solution.
Here are some of the key advantages of using MobiLoud's NetSuite eCommerce app builder:
This simple app builder, which requires no coding, empowers you to launch your own shopping apps and secure a place in the app stores alongside the world's leading brands.
Get in touch with us now to learn more about how we can assist you in launching an app for your NetSuite eCommerce store. Schedule a free, personalized demo and one of our app experts will walk you through the entire process.