As the trend of mobile commerce continues to soar, a growing number of people are turning to their smartphones for shopping. Ignoring the mobile-first approach and not having a mobile app means disregarding a crucial number of your customer base.
While building a completely tailor-made native app can be costly, there is an alternative solution within reach. By making use of a mobile app builder, you can easily fashion a fully functional and high-quality mobile app for your InSales store without burning a hole in your pocket.
Read on to discover the detailed steps involved to convert your InSales site into a mobile app.
The share of mobile in the ecommerce market has risen to more than 72%, having grown from just over 52% within a span of five years.
This corresponds to the general trajectory of mobile internet usage, which increasingly favors mobile each year. Mobile now boasts a market share of more than 50% as opposed to desktop and tablet.
Moreover, 15% of Americans now rely exclusively on smartphones for internet access. This means that they solely use their mobile devices to browse the web. This suggests the future of ecommerce, with customers who are not just mobile-first but also mobile-only.
Simply optimizing your website for mobile is a good first step, but it doesn't go far enough. Mobile applications provide a superior user experience, leading to enhancements in various important metrics, including:
Mobile applications offer you the incredible opportunity to make the most of mobile push notifications, which attain average open rates of 20% and click-through rates of 28%.
Apps also grant you a valuable asset to nurture and work with loyal, repeat customers.
Do you need to consider turning your InSales store into a mobile app? It might not be essential, but the potential benefits for your business are worthwhile.
InSales's features and uses are geared towards webstores, which means you cannot directly publish a mobile app through InSales. To build a mobile app using InSales, you'll need add-on resources to make the connection. Here are some alternatives at hand.
You have the option to transform an InSales store into an app using one of the methods mentioned above.
Even so, it's advisable for most store owners to disregard the third option (hiring developers to build native apps). The main reason for this is that mobile apps can be costly. Building a native app alone can range from $30,000 to $150,000. And remember, this cost is only for one operating system - you'll need to double it to launch apps for both Android and iOS (which is recommended).
The process of app development is time-consuming, complex, and expensive from the start. It becomes even more challenging when your developers need to create an API and establish a connection between the back end of your apps and your InSales store.
You may not have the budget for this, especially when considering the additional costs of maintaining your app each year.
Many people tend to overlook the ongoing costs associated with launching an app. The maintenance and upkeep, including OS updates, InSales updates, bug fixes, and the addition of new features and improvements, typically account for about 15-20% of the initial cost each year.
Interestingly, David Cost from Rainbow Apparel conducted thorough research during their app launch and discovered that the annual cost could reach up to a million dollars.
"If we had unlimited time and resources, we would probably opt for a custom native app. However, the maintenance costs alone would range from half a million to a million dollars annually."
David Cost, VP of Marketing, Rainbow Apparel
Let's take a conservative estimate of $150,000 for developing apps on both mobile platforms. Considering updates and maintenance, the cautious estimation amounts to $30,000 per year.
For most store owners, this expenditure is simply too high. Managing multiple platforms instead of just focusing on your website can be quite burdensome too. It triples the workload whenever you need to make changes to your site, needlessly complicating your workflow.
The recommended route is to transform your InSales store into a mobile app using an InSales-focused mobile app builder.
A InSales mobile app builder enables you to convert your InSales website into a mobile app that has similar features to a native app. Users can download and install this app on their mobile devices.
The most exceptional mobile app builders offer you a mobile app that delivers approximately 90-95% of the features offered by a native app, but at a lower cost and with reduced complexities. But don't forget, not every option available in the market is suitable for developing high-traffic, professional mobile apps that represent your brand effectively.
Large brands like Nike, Target, or Zara, that have sufficient resources they can use, may decide to hire individuals to create the code for their shopping app right from the beginning.
If you're not a big brand with a big budget, this might not be the case for you. Instead MobiLoud is one of the best ways to proceed with app development. It's a user-friendly, cost-effective, and speedy choice. The long-term maintenance of your apps becomes much more economical and manageable.
Here's a simplified guide that breaks down the process into easy-to-follow steps.
Begin in one of two ways.
Regardless of your choice, you'll notice that almost all the work required to create your app is already completed, as long as your site is mobile-optimized.
If you need assistance with optimizing your site, don't hesitate to let us know. We're here to help! Optimizing your site is a crucial step that will make the rest of the process seamless.
When you're prepared to start, go ahead and sign up to MobiLoud. All our plans offer a 60-day money-back guarantee, and there's no long-term commitment required.
After signing up, you'll partner with our team to configure and design your app. Keep in mind that a majority of the work has already been done. You won't have to create a new UI from the ground up; a few simple adjustments will suffice to make it look and feel like a native app.
When you're satisfied, we'll proceed with the development of your mobile app. Our team takes care of all the technical tasks, so there's no requirement for you to write code or have any coding expertise.
If you'd rather leave it to us, our team can oversee the entire process for you. Our comprehensive package includes all the necessary steps to configure, design, and launch your app, ensuring that you can remain completely hands-off.
After putting the finishing touches on your app, it's time to prepare for its grand launch to the public. A well-planned launch strategy will entice people to download your app.
We have an array of resources available to help you create compelling app store descriptions, craft impactful launch announcements for your website and email list, and distribute attention-grabbing press releases. What's more, you can take advantage of additional features, such as clever app banners and exclusive app discounts, all at no extra cost. These incentives are designed to encourage your existing customers to shop using your app.
We'll take charge of launching your apps on both the Apple App Store and Google Play Store.
The submission process for these app stores is notoriously challenging, particularly for individuals who are new to the world of app ownership and development. However, our extensive experience in this field has made us well-versed in the process.
Our team will handle the entire app submission process with Apple and Google, relieving you of any stress. With our 100% app approval guarantee, we'll handle multiple submissions if necessary and provide recommendations and implement any required changes.
You can sit back and relax while we handle all the technicalities!
Once your listings are live, you can officially start attracting downloads and enjoy the multitude of benefits that come with having your very own InSales mobile app.
The mobile revolution is here, and it's likely that the majority of your revenue comes from mobile devices. If not, it won't be long before it does.
Your InSales store needs more than just a website optimized for mobile. To maximize your earnings from mobile users, offering your own branded app is a great way to do this.
Today, transforming your InSales store into a mobile app has become incredibly easy, as long as you follow the right approach. Instead of spending a large sum of money on mobile developers, MobiLoud provides a highly accessible and user-friendly solution.
Here are some of the key advantages of using MobiLoud's InSales app builder:
MobiLoud requires no coding and empowers you to launch your own shopping app to establish your presence in the app stores alongside renowned brands.
Reach out to us now to learn more about how we can assist you in launching an app for your InSales store. Schedule a free, personalized demo and one of our app specialists will provide you with a comprehensive walkthrough of the entire process.