As the world of ecommerce continues to expand, the ability to reach more customers through mobile apps is absolutely essential. With mobile ecommerce increasing rapidly, any businesses still relying on desktop-first will no doubt see their revenue and conversion rates suffer. The good news is if you’re looking to create a mobile app, it's never been easier. You can use a Global-e mobile app builder to create a fully-functional, high-quality mobile app in no time.
In this post, we’ll explore the importance of turning a Global-e store into a mobile app in 2023 and the benefits that come with it.
Within a span of five years, mobile's share in the ecommerce market has skyrocketed to over 72%, surpassing its previous position of just over 52%.
This reflects the ongoing trend of mobile internet usage, which increases every year. In fact, mobile currently enjoys over 50% market share when compared to desktop and tablet.
What's even more noteworthy is that 15% of Americans are exclusively reliant on smartphones for accessing the internet. This indicates the future of ecommerce, where customers aren't just prioritizing mobile but embracing a mobile-only shopping approach.
Although optimizing your website for mobile is a crucial step, it alone is insufficient. Mobile apps offer a superior user experience, leading to notable improvements in various key metrics, including:
Apps provide the advantage of utilizing mobile push notifications, which strengthen user engagement through high opt-in, open and click-through rates.
This results in mobile apps serving as an excellent tool for nurturing loyal, repeat customers, and having a Global-e mobile app can bring immense benefits to your business.
Unfortunately, you can't release a mobile app directly through Global-e. This platform is designed specifically for webstores, so you'll need something extra to get you there. Options include:
You can turn a Global-e store into an application using one of the techniques mentioned above.
However, almost all store owners should dismiss the third option (hiring developers to create native apps) due to the steep cost to do so. It takes anywhere from $30,000 to $150,000 to form a native app. And that’s only for one operating system - you’ll need to multiply this price by two, to launch apps for Android and iOS (which you absolutely should).
App development is intricate, time-consuming and expensive in the first place. Even more so when your developers require to build an API and connect the back end of your apps to your Global-e store.
You probably don't have the financial plan for this - and that's before we consider the amount it costs each year to keep your app running.
Many people don't take into account the continued annual expenses involved with launching an app. Ongoing costs such as OS updates, Global-e updates, bug fixes, new features and upgrades, can cost as much as 15-20% of the original fee each year.
And that price tag can be even higher - when Rainbow Apparel were creating apps, VP of Marketing David Cost performed an extensive study and realized the cost could be up to a million a year:
“If our time and money were unlimited, we'd most likely invest in a custom native app, but that could be half a million to a million annually for maintenance.”
Staying on the safe side, let's say that building apps for both mobile platforms can cost up to $150,000. The conservative price for updates and maintenance is then approximately $30,000 a year.
This amount is unaffordable for many store owners. And on top of that, having to manage multiple platforms, instead of just your website, is tiresome. You now have to triple the effort if you want to alter something on your site.
The most advantageous choice is to transform your Global-e store into an app utilizing a mobile app builder.
A Global-e mobile app builder will change your current Global-e website into a near-native mobile app, which users can download and install on their mobile devices.
The top mobile app builders provide you with an app that offers 90-95% of what you receive with a native app, however for a more affordable cost and with fewer complications. Having said that, you should be aware that not all choices on the market are suitable for generating high-traffic, professional mobile apps that embody the tone and style of your brand.
If you’ve got a ton of money and a staff of techies at your command – like H&M, Nike or Target – then you could probably build a native shopping app from scratch.
But if you’re like most of us, MobiLoud is your best bet. It’s convenient, cost-efficient, and quick. Plus, maintaining your apps costs way less in the long run.
Here’s the process, in detail.
You can begin in one of two ways.
With either choice, you’ll see that 90% of the labor to devise your app is already achieved, as long as your site is already improved for mobile.
If you need assistance optimizing your site, we can incorporate that into our process too! This is an essential starting point before next steps.
When you’re ready to go, sign up to MobiLoud. All our plans come with a 60-day money-back guarantee, and there is no requirement to commit for the long term.
You’ll collaborate with our squad to fine-tune and create your app. Remember that most of the hard work is already done. You don’t have to assemble a new UI from the beginning, just make a few adjustments to ensure it looks and performs like a native app.
When you’re satisfied, we’ll get to work and create your mobile app. We take care of everything technical - you don’t need to write code, or know anything about coding.
If you would rather our team handle the whole procedure, start to finish, we can do that too. Our full-service package includes everything necessary to configure, design and submit your app, allowing you to step back and wait for the end result.
Once your app is created, it's time to gear up for its public launch. Having a well-thought-out launch plan is important to attract people to download your app.
We offer resources to support your app's launch, including assets for app store descriptions, launch announcements for your website and email subscribers, press releases, and more. Additionally, you can incorporate extra features at no additional expense, such as smart app banners and exclusive discounts, to encourage your existing customers to shop using the app.
At last, we’ll get your apps up and running on the Apple App Store and Google Play Store.
Submitting to these app stores can be troublesome, especially for those who are venturing into this for the first time. But in our case, we’ve gone through this procedure countless times and know what we're doing.
We guarantee that your app will be approved and will handle numerous submissions if needed to get you there. You won’t have to worry about a thing.
Once your listings are up and running, you can begin getting downloads and enjoy the many rewards of having your own Global-e mobile app.
We are currently in the midst of a mobile revolution that is reshaping the way we do business. It's highly likely that the majority of your revenue today comes from mobile sources. And if that's not the case yet, it will be soon.
When it comes to your Global-e store, a mobile-optimized website alone won't cut it. To maximize your earnings from mobile users, offering your own branded app is essential.
Fortunately, transforming your Global-e store into a mobile app is simpler than ever, as long as you take the right approach. Instead of spending a substantial amount on custom app development, MobiLoud provides a cost-effective and user-friendly solution.
Let's recap some of the key advantages of using MobiLoud's Global-e app builder:
With this straightforward and code-free app builder, you can launch your own shopping apps and proudly join the ranks of the world's leading brands in the app stores.
Contact us now to discover how we can assist you in launching an app for your Global-e store. Book a free, personalized demo and let one of our app experts guide you through the entire process.