As a WordPress blogger, there is nothing more exciting than achieving success in terms of traffic, conversions, and overall engagement.
While some people know exactly how much traffic their site is receiving, this is not the case across the board. Others, those who are not using an analytics solution, are left to guess as to how their site is performing from a traffic perspective.
Fortunately, there is a simple solution to this problem: implement an analytics solution.
Here are the top solutions, all of which are used by WordPress publishers across the globe:
Since its launch in 2005, Google Analytics has been the top dog in this space. It doesn’t matter what type of site you have, powered by WordPress or another platform, this is a solution to consider.
Not only does it have the power of the “Google name,” but this tool is simple to use, easy to install, and full of features (such as real time stats). And yes, it is 100 percent free.
You know people are coming to your site. You know people are jumping around from page to page. But do you have the desire to drill down even deeper? If so, KISSmetrics will come to the rescue.
As a WordPress user, there is a lot to like about this analytics solution, starting with the easy to implement plugin.
This is more than your average analytics program, thanks to the ability to follow visitors to learn more about every aspect of their visit. If that is not enough, consider this feature: you can create funnels as a means of reaching out to customers who did not take the desired action, such as signing up for your email newsletter.
This tool does not get nearly as much attention as those detailed above, but Mixpanel has a large user base, many of whom are relying on the WordPress content management system.
Here is what you will like about Mixpanel:
- Event tracking in real time
- Easy to implement funnels
- Well designed, appealing interface
On the downside, you will have to get used to the Mixpanel pricing structure. To learn more about its use of “data points,” visit this webpage.
There is much more to this analytics solution than a cool name. Here are some features that keep many WordPress publishers coming back for more:
- Customer profiles
- Real time analytics
- Events automatically created from pageviews
- Overall, a simpler setup compared to most alternatives
In addition to easy integration with WordPress, this service does the same with other tools such as Box and MailChimp.
Deciding on an analytics solution for your WordPress blog is easier said than done. If you truly want to make the right decision, based on your wants and needs, you would be best served to experiment with each option. It may take some time to do so, but in the end you will be in position to make an informed and confident decision.