Readers ARE More Willing to Pay for Content

Some welcome positive news for publishers focusing on reader revenue - quality news is very much still in demand.
A recent report from WAN-IFRA showed a strong 208% growth in global digital news subscriptions over the last five years, with 13% growth predicted for 2019.
The broad trend seems to be that although there is an industry wide contraction due to falling print revenues, this is being counteracted to a degree by the increasing success of digital media.
The report also notes that guest pageviews increased 76% in the 11 months prior to February 2019, and that this suggests that readers are seeking out legitimate sources in a world of misinformation.
"There is a vast potential to grow subscriber base”
Other key points from the report:
The report concludes with an interesting and mostly encouraging look at the road ahead.
“Audience numbers are expected to grow in the years ahead as forward-thinking publishers continue to innovate, deliver value to communities – and thrive.”
Check out this great article from What's New in Publishing for the full picture!