As we know, the last few years have seen publishers and content businesses shift focus from raw traffic to building the deep connections and loyalty that can support a strong subscription business. Nick Lioudis, content manager at…
Scroll Launches Aiming to Boost Publisher Revenue and Give Audiences a Better Experience
As reported in Tech Crunch, this week Scroll officially launched after a long period in beta. What is Scroll? Scroll will offer ad-free access to major publisher sites like Salon, BuzzFeed News, Vox and Business insider for…
Browsers Are Cracking down on Web Push Notifications, so What Is the Optimal Push Strategy for 2020?
Back in 2013, Google introduced web push notifications to browsers for the first time. Other browsers scrambled to do the same after seeing the popularity and potential, and a whole new marketing channel was created. 4% of…
Google’s Featured Snippet Update
As reported in 9 to 5 Google, this week Google rolled out an important featured snippet update. Google’s public search liaison Danny Sullivan announced on Wednesday that pages that earn a featured snippet will no longer be…
State of Mobile 2020: How Much Time Do People Spend on Mobile?
App Annie recently released The State of Mobile 2020 report, which is full of interesting mobile statistics and trends for publishers. You can download the report from here, but in the meantime here are some of the…
Microsoft’s AI Tools for Newsrooms
Big tech and the news media industry aren’t exactly on the best of terms. Google, Facebook and to a lesser extent Apple are regarded with suspicion at best. Against this backdrop Microsoft seems to be painting itself…
TikTok Wants to Help Publishers to Make Money on Their Platform
Only three years old but with over a billion downloads, Gen Z’s biggest platform is trying to woo publishers with new ways to make money. NBC, Group Nine, The BBC and ESPN have all been experimenting on…
The Cookie Crumbles as Google Hammers the Final Nail into the Third-Party Data Coffin
As part of Google’s wider ‘pivot to privacy’, they announced this week that they want to remove third-party cookie support from Chrome within two years. Safari and Firefox have already rolled out tools for blocking them, but…
Spotify Is Becoming a Podcast Ad Network
As we’ve covered previously, Spotify are really the player in podcasting along with Apple. They’ve been pushing aggressively into the format throughout 2019, and have already started 2020 with a bang by announcing Streaming Ad Insertion for…
HotPod’s Big Predictions for 2020 Podcast Trends
Hotpod is a fantastic news source on podcasting. Hotpod’s Nicholas Quah and Caroline Crampton shared their predictions for the coming year in this interesting piece. Here is a summary of the big ones: Apple vs Spotify The…