Marketing your app on Google Play requires time, knowledge, and money. Potential users will continue to skim through the virtual store until something download-worthy catches their attention, and you damn well want to make sure that that something is your app!
If you’re stumped on how to effectively optimize your app for this massive digital distribution platform, you may do so by following the five optimization tips listed below.
Research and Use Keywords in the Name and Description
As with anything which involves optimization for a search algorithm, keyword research is integral. Consider using keywords relevant to your app, as well as ones with lower difficulty scores. Lastly, pick the keywords with the highest Traffic Scores, as this will bolster your chances for achieving higher rankings.
Be sure to include select keywords in your app’s title and description. According to Fiksu, this simple step can potentially up your rankings anywhere from 80-100 positions, and 10-20 positions, respectively.
Keep in mind that the dynamics of proper keyword usage for Google Play differs from that of Apple’s iTunes App Store. Enhance the discoverability of your product by inserting your main keyword once in the title, and 5 times (no more, no less) in the description. A test conducted by MobileDevHQ reveals that placing a keyword in the title alone can improve your app’s search ranking (for the keyword inserted) by 10.3 percent.
Monitor Your Progress
You can monitor how well your app ranks for its keywords using the free or paid version of App Store Ranking. This instrument gives you clearer insight regarding the affectivity of your optimization strategies, and at the same time, allows you to observe how far ahead/behind your competitors are!
Improve App’s Visual Appeal
When it comes to app store marketing, using imagery which engages a browser’s interests is one strategy which should never be neglected. Here, you need to select screenshots (coupled with brief descriptions) that accurately convey your app’s main features, which in turn should give browsers a good reason to download your app.
Knowing how to design an engaging icon is very important as well. You only get one image to show readers why your app is worth their time for consideration, so choose carefully.
Release a Promo Video
Consumers will want to see how an app works prior to buying it. A HUGE advantage with marketing at Google Play over Apple’s store is the option of adding a YouTube clip of your app in action. It’s an excellent opportunity to show consumers what your product is all about, what it can do, what makes it unique, and why people should download it. Keep the video as short as possible without excluding the app’s best features. This makes it easier for you to cater for potential buyers with slower Internet connections, as well as those who don’t have the time (or patience) to view a lengthy video.
Create an Awesome App, Get Ratings and Reviews (in this order)
Sounds obvious, but if your app provides outstanding value for every penny spent on it, your customers will be more likely to leave positive reviews. Good feedback from actual users of your product will improve your app’s rankings at Google Play’s search results pages, and help persuade consumers to come to a final purchasing decision.
If you’re struggling to acquire more ratings, ask users for their feedback. You can also automatically prompt users to rate your app after a certain number of uses. For those who don’t want to write code from scratch, RateMeMaybe is a great choice for developers, as it allows them to customize the title, message, dialogue icon and other facets of the pop-up in accordance to their personal preferences. All the coding has already been done for you.
A well-designed app will also have a direct impact on other metrics associated with your product. This includes the number of downloads, download growth, number of ratings, installs, and usage frequency. These statistics indicate how well your app is performing on the digital platform, and whether there’s a need to implement improvements to your app or not. Moreover, it’ll show consumers how well others perceive your product, thereby making it easier for them to give you their hard-earned money.