Successful push notifications regularly get up to 2x higher click-through rates than emails do.
That’s right – if you use them correctly, you’ll be getting double the amount of people to see your content compared to if you had sent your message to your audience in an email.
They are a powerful way to boost engagement with your audience, and they’re available both on the web, and in mobile apps.
But, if you’re reading this you probably already know the benefits of Push Notifications.
Now you just need to choose the right push notification service for your business.
We’ve compiled the most popular push notification services into this guide to help you choose the right one for you.
Let’s get into the post.
Choosing a Push Notification Service For Your Website & App
Choosing the right push notification service is going to make your engagement strategy much easier, as it’ll be easy to set up and send notifications to your engaged users.
Some of these push notification services are more well known than others, but all have strong functionality. We’ve included information on their pricing options, as some cater more to smaller businesses, while others target high growth or enterprise companies.
Either way, it’s going to be worth taking a look at the options before deciding on the service you’ll choose.
Here are the push services we’re going to be looking at:
- Google Firebase
- Push Notifications for WordPress
- Smart Notification WordPress Plugin
OneSignal is one of the leading push notification services. It’s used by companies like Uber, Adobe, Conde Nast, Skyscanner, to name a few, so if you go with OneSignal you’ll be in good company. It’s also free to use.
Like Google or Facebook, the data your notifications provide to OneSignal are the reason it’s free to use, however they won’t be sending ads to your users.
You can sent mobile push notifications, web push notifications, in-app notifications, as well as email notifications.
Your MobiLoud mobile app can integrate directly with OneSignal, meaning it’s the ideal solution if you are planning to use them both on your website, and in your mobile app.
Price: Free (plus paid support options if you need more support)
As well as having a host of other features, Google Firebase lets you send Push Notifications to app users.
Like some other Google business tools, it’s easy to use and does as promised, but as it’s not uniquely designed for Push Notifications (unlike some of the other push notification services mentioned here), you can expect some compromises.
That said, what you might not get in extra features and functionality, Google makes up for with analytics integration.
Leanplum covers the whole spectrum of audience communications: email marketing, mobile notifications, app inbox messages, and more.
It’s one of the leading mobile marketing platforms, offering a complete toolkit including everything you’ll need for scaling a successful push notification strategy.
In addition, it comes complete with A/B testing, automation tools, and push notification personalization features so you can get even more out of your real-time user notifications.
Price: Contact them for a custom quote based on your requirements
PushBots is a push notification service with a couple of really great strengths.
For one, it’s chock full of automation. While there will come times when you need to manually push out notifications, there’s much of it you may want to streamline and this app allows you to do that.
The analytics provided by PushBots is another particular strength, rivaling what you’d see in Google Analytics.
Price: Starts at $29/mo.
For those of you who haven’t built a mobile app, PushCrew would be a great solution as it deals solely in web and mobile web push notifications.
As such, personalization is available, though it focuses more on the kinds of behaviors and types of triggers you’d use on a website.
Price: Free up to 2,000 subscribers, then premium plans are available
Airship (formerly known as Urban Airship) specializes solely in the mobile communication experience, which means it doesn’t just help with mobile app push.
It also tackles things like SMS messages, email, and mobile wallets. While the predictive analytics and AI optimization are attractive features to have, this kind of service comes with a price.
Airship is aimed at enterprise customers, and if you go with them as your push notification provider, you’ll never feel like your short of features to use.
Price: Basic plan starts at $99/mo.
Catapush is a simple delivery API allowing you to send push notifications relating to your web app. It’s designed to be ideal for sending data-driven, transactional notifications based on user activity on your site or app.
For every notification, you can see real time statuses, and delivery confirmation. As you would expect, you can also send rich media in your notifications.
One of the most unique aspects of of Catapush is their 2Way Communication feature. This allows recipients to reply directly to push notifications, creating a good way to receive feedback from your app users.
Price: Free tier available. Paid plans starting at €20.00/month.
PushAlert is a more advanced tool that includes a dedicated WordPress plugin. It lets you send both desktop push notifications and mobile notifications.
It includes some great features such as an Audience Creator, enabling you to send notifications to the most relevant and engaged subscribers, A/B testing, and an API that can link directly with your web or mobile app, letting you personalize notifications more than you usually would be able to.
Price: Free plan available. Paid plans start at $12/month.
For those of you sending Push Notifications from WordPress to your own mobile app that users your WordPress content, you can use this plugin by Delite Studio to automate push notifications whenever a new blog post, article, or story gets published on your website.
It works with native apps, Cordova and Ionic based apps, as well as being compatible with more app development frameworks
It has limited functionality, but it’s a good solution for smaller blogs and publishers who have less than 1,000 subscribers they want to target with real-time publication notifications.
Price: Free version available, or paid plans from $99.
With the Smart Notification plugin, you can send web push notifications, mobile push notifications, as well as email notifications to your website and app users.
In addition, this premium plugin works well with most website types, including eCommerce, jobs sites, memberships, BuddyPress networks, and more. And it also puts a special focus on geolocation features, which makes this especially great if your website targets local users.
Price: Plans starting at $199.
Choosing a push notification provider is an important choice. These are some of the most well regarded tools currently available on the market to power your push notification strategy.
It’s important to keep in mind that the success of your push notifications won’t come down to the tool you choose.
The way you craft your push notifications is going to have the most profound effect on your user engagement and click through rates.
Make sure your copy is engaging, the media you include is relevant, and you send them at the most relevant times.
If you want to learn more about push notifications, make sure to check out our complete guide push notifications, and read our best tips on increasing your push notification click-through rate here.
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